Drag Illustrated is the independent voice of drag racing around the world.
" The pages of DI, especially its cover, represent one of our sport ' s highest honors."
DRAG ILLUSTRATED MAGAZINE
IN A CLASS BY ITSELF
Drag racing captivates the soul, resonates with passion, and unites a diverse community. As the undisputed authority in drag racing journalism, every issue of Drag Illustrated delves into the moments that define the sport, proving that a compelling story can ignite change and inspire the racing world.
67,500K + READERSHIP
71 % 91 % $ 112,000
IDENTIFY AS ACTIVE RACER
BRAND RECOGNITION
MEDIAN HHI
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86 %
Consider themselves automotive experts- racers, builders, tuners, and innovators driving the industry forward
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BI-MONTHLY
Every issue delivers long-form storytelling, world-class photography, and unmatched industry insight
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MORE THAN 90 %
of subscribers trust the editorial integrity of DI- proof that credibility converts
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90 %
of subscribers read the issue within 1 week of receiving it
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2 HRS, 40 MINS 77 %
Average time spent by subscribers with each issue of readers are driven to take action as a result of seeing ads in Drag Illustrated
43 %
of readers say they spend over $ 20,000 on race parts annually
Drag Illustrated is the independent voice of drag racing around the world.
" The pages of DI, especially its cover, represent one of our sport ' s highest honors."
-“ STEVIE FAST” JACKSON-KEITH HANEY ON THE IMPACT OF DI COVERS
Sources: 2024 Drag Illustrated Reader Survey, Google Analytics 2024, Meta Insights 2024