MISSION STATEMENT
TO GROW & BUILD
Drag Illustrated exists to expand the reach and impact of drag racing by showcasing the people, brands, and moments that define the sport.
With nearly two decades of trust and credibility, we’ ve built the most connected media network in drag racing- delivering stories, coverage, and content that unite racers, fans, and sponsors around a shared passion.
Our team covers nearly 100 events each year, produces thousands of digital stories, and fuels tens of millions of social impressions- all driven by one goal: to grow and build the sport.
98
37.9 MILLION
Emails projected to be delivered in the drag racing community in 2024.
Races and events attended by DI staff and freelance writers, photographers and content creators.
23,900,000 +
Annual social media reach across Facebook and Instagram- and growing fast
MORE THAN 2,500 ARTICLES
published to DragIllustrated. com annually
70 %
of subscriptions sold on-site at drag racing events
3,000-PLUS
Individual pieces of content created and published across Drag Illustrated social media channels annually.
Sources: 2025 Drag Illustrated Reader Survey, Google Analytics 2025, Meta Insights 2025