DRAG ILLUSTRATED MEDIA
THE MARKETING ENGINE OF DRAG RACING
Drag Illustrated connects the entire sport- racers, fans, and brands- through powerful storytelling, impactful events, and digital media that drives results.
We’ re more than a magazine.
We’ re a platform built to amplify voices, celebrate achievements, and give brands the credibility and attention they deserve inside the Great American Motorsport.
With every issue, post, show, and event, we fuel the growth of drag racing- and help our partners grow with it.
4.2M +
ANNUAL WEB VISITORS
855K +
SOCIAL MEDIA FOLLOWERS
11.2M +
ANNUAL VIDEO VIEWS ACROSS SOCIAL
150K +
EMAIL OPT-INS
75,000 +
LIVE EVENT ATTENDEES
KEY FRANCHISES
• DAILY BURNOUT Celebrating big, smoky burnouts every day of the week
• CREW CHIEF DAILY Drag racing’ s go-to daily e-mail newsletter
• DI 30 UNDER 30 Celebrating drag racing’ s next generation
• DI TOP 8 The quickest-and-fastest drivers in every imaginable drag racing eliminator
• THE WES BUCK SHOW Candid, unfiltered and unscripted opinion and perspective along with deep, wide-ranging interviews
• THE RACING BUSINESS Takes a deep dive into the biz of racing
• WHO YA GOT? Drag Illustrated’ s new show explores the drag racing betting landscape
• REACTION TIME This quick wrap-up of the weekend’ s racing action airs every Monday
Source: Google Analytics 2025, Meta Insights 2025