Drag Illustrated is the independent voice of drag racing around the world .
" The pages of DI , especially its cover , represent one of our sport ' s highest honors ."
DRAG ILLUSTRATED MAGAZINE
IN A CLASS BY ITSELF
Drag racing captivates the soul , resonates with passion , and unites a diverse community . As the undisputed authority in drag racing journalism , every issue of Drag Illustrated delves into the moments that define the sport , proving that a compelling story can ignite change and inspire the racing world .
60,500K + READERSHIP
71 % 45 $ 108,000
IDENTIFY AS ACTIVE RACER MEDIAN AGE MEDIAN HHI
|
86 %
Consider themselves an automotive expert
|
BI-MONTHLY
Frequency ( 6x annually )
|
MORE THAN 91 %
of subscribers trust articles from DI
|
90 %
of subscribers read the issue within 1 week of receiving it
|
2 HRS , 40 MINS 77 %
Average time spent by subscribers with each issue of readers are driven to take action as a result of seeing ads in Drag Illustrated
43 %
of readers say they spend over $ 20,000 on race parts annually
Drag Illustrated is the independent voice of drag racing around the world .
" The pages of DI , especially its cover , represent one of our sport ' s highest honors ."
- “ STEVIE FAST ” JACKSON -KEITH HANEY ON THE IMPACT OF DI COVERS
Sources : 2023 Drag Illustrated Reader Survey , Google Analytics 2023 , Meta Insights 2023