Drag Illustrated 2024 Media Kit | Page 3

DRAG ILLUSTRATED MEDIA

POWERFUL DIGITAL IMPACT

3.96 MILLION ANNUAL WEB VISITORS

800K +

SOCIAL MEDIA FOLLOWERS
From groundbreaking events to influential partnerships , Drag Illustrated has continued to expand its digital footprint and its relevance in the fast-paced world of drag racing . With DI ' s premium journalism and national voice , our network of podcasts like The Wes Buck Show and The Racing Business with Jason Dukes , and our fast-moving news coverage as its pillars , Drag Illustrated Media reaches 330,000 + racers and hardcore enthusiasts every month and delivers impact and engagement for advertising partners across every platform .

520K

MONTHLY VIDEO VIEWS ACROSS SOCIAL

120K +

EMAIL OPT-INS
KEY FRANCHISES
• DAILY BURNOUT Celebrating big , smoky burnouts every day of the week
• DI MOVERS & SHAKERS Showcasing the faces of the races at events spanning the globe
• DI 30 UNDER 30 Celebrating drag racing ’ s next generation
• DI TOP 8 The quickest-and-fastest drivers in every imaginable drag racing eliminator
• THE WES BUCK SHOW Candid , unfiltered and unscripted opinion and perspective along with deep , wide-ranging interviews
• THE RACING BUSINESS Drag Illustrated ’ s newest podcast takes a deep dive into the biz of racing
• RACER OF THE YEAR Honoring the racer who best symbolizes the ideals of sportsmanship on and off the track while competing and performing at a championship level
Source : Google Analytics 2023 , Meta Insights 2023