WHO WE REACH
Racers, tuners, builders and the people who sign the checks.
DRIVERS · CREW CHIEFS · TUNERS · TEAM OWNERS · ENGINE AND CHASSIS BUILDERS · SHOP OWNERS · TRACK OPERATORS
71 % 86 %
77 %
IDENTIFY AS ACTIVE RACERS
The people buying the parts are the people reading the ads.
CONSIDER THEMSELVES AUTOMOTIVE EXPERTS
A buyer who knows your category and your competition.
HAVE ACTED ON AN AD IN DI
Ads in Drag Illustrated move product.
43 % $ 112K
2h 40m
SPEND $ 20,000 + A YEAR ON RACE PARTS
Big-ticket buyers, every single season.
MEDIAN HOUSEHOLD INCOME
Well above the national median.
AVERAGE TIME WITH EACH ISSUE
Your ad gets time, not a glance. 90 % read each issue within a week.
Source: Drag Illustrated Reader Survey, last updated 2025. 06