MISSION STATEMENT
TO GROW & BUILD
Drag Illustrated is dedicated to expanding the reach and impact of drag racing by showcasing the individuals , teams , and events that define this vibrant sport . With a commitment to extraordinary coverage , Drag Illustrated publishes over 2,500 articles annually across print and digital , capturing the pulse of the drag racing community across various sanctions , series , and events , from the National Hot Rod Association to the Southeast Gassers Association and beyond . In 2024 alone , Drag Illustrated had a presence at nearly 100 events nationwide , with plans to exceed that number in 2025 while producing three signature events of its own . By delivering comprehensive coverage and creating a platform for every corner of the sport , Drag Illustrated fuels growth , fosters community , and champions the future of drag racing .
98
37.9 MILLION
Emails projected to be delivered in the drag racing community in 2024 .
Races and events attended by DI staff and freelance writers , photographers and content creators .
23,900,000 +
Annual social media reach of Drag Illustrated across Facebook & Instagram .
MORE THAN 2,500 ARTICLES
published to DragIllustrated . com annually
70 %
of subscriptions sold on-site at drag racing events
3,000-PLUS
Individual pieces of content created and published across Drag Illustrated social media channels annually .
Sources : 2024 Drag Illustrated Reader Survey , Google Analytics 2024 , Meta Insights 2024