Drag Illustrated 2025 Media Kit | Page 3

DRAG ILLUSTRATED MEDIA

POWERFUL DIGITAL IMPACT

4.21MILLION ANNUAL WEB VISITORS

800K +

SOCIAL MEDIA FOLLOWERS
From groundbreaking events to influential partnerships , Drag Illustrated has continued to expand its digital footprint and its relevance in the fast-paced world of drag racing . With DI ' s premium journalism and national voice , our network of podcasts like The Wes Buck Show , The Racing Business , Who Ya Got ? and Reaction Time , and our fast-moving news coverage as its pillars , Drag Illustrated Media reaches 330,000 + racers and hardcore enthusiasts every month and delivers impact and engagement for advertising partners across every platform .

853K +

MONTHLY VIDEO VIEWS ACROSS SOCIAL

140K +

EMAIL OPT-INS
KEY FRANCHISES
• DAILY BURNOUT Celebrating big , smoky burnouts every day of the week
• RACER OF THE WEEK Showcasing a standout racer each week , chosen by the franchise sponsor
• DI 30 UNDER 30 Celebrating drag racing ’ s next generation
• DI TOP 8 The quickest-and-fastest drivers in every imaginable drag racing eliminator
• THE WES BUCK SHOW Candid , unfiltered and unscripted opinion and perspective along with deep , wide-ranging interviews
• THE RACING BUSINESS Takes a deep dive into the biz of racing
• WHO YA GOT ? Drag Illustrated ’ s new show explores the drag racing betting landscape
• REACTION TIME This quick wrap-up of the weekend ’ s racing action airs every Monday
Source : Google Analytics 2024 , Meta Insights 2024