Drag Illustrated 2022 Media Kit | Page 3

REACHING REAL RACERS

DRAG ILLUSTRATED is the most trusted source of news , information and opinion for the drag racing community , reaching an ever-increasing audience of racers , tuners , manufacturers and decision-makers behind the industry ' s biggest events .

Professional Racer & Team Owner , 9 %
Weekend Warrior , Sportsman , Big Money Brackets , 35 %
Street / Strip , 14 %
Big Tire , Pro Mod , Quick 8 , Top Sporstman , 20 %

70 % of Audience Own At Least One Race Car

3 Source : DRAG ILLUSTRATED Audience Survey 2020